Regain
Strength n' Recovery
Regain — Strength N’ Recovery is a fitness and recovery brand based in Cholargos, Athens, built around performance, strength and physical restoration. The identity was developed to reflect the relationship between training and recovery, combining a geometric symbol with a custom typographic treatment to create a distinctive visual presence. At the centre of the identity is the ReGain monogram, constructed through a combination of angular forms and overlapping geometry. The symbol is paired with a strong, sport-oriented wordmark and a restrained colour palette that reinforces the atmosphere of the brand.
Job
Brand Identity
Year
2023
Industry
Gym
Turnaround time
2 weeks
My approach
The concept behind the identity is based on the connection between strength and recovery. The visual system combines a geometric monogram with a custom typographic direction, creating a graphic language that reflects movement, performance and precision.
The project includes the complete branding of ReGain, from the core logo system and typography to the graphic elements and physical applications that shape the brand environment.
The identity was developed across a range of touchpoints, including environmental graphics, apparel, equipment and branded materials. A collection of mockups demonstrates how the system operates within the gym space and across different applications.
The result is a flexible identity designed to establish a consistent visual presence throughout the ReGain brand experience.
