Gentlemen's
Hair Salon
A complete brand identity developed for Gentlemen’s Hair Salon, a barbershop based in Galatsi, Athens.The project focused on creating a distinctive visual language that combines the character of traditional men’s grooming with a contemporary and carefully structured aesthetic. The identity was built around a geometric logo system, featuring a stylized moustache and facial elements within a layered polygonal framework, creating a visual connection to the world of barbering without relying on conventional barber shop symbols.
Job
Brand Identity
Year
2021
Industry
Barber Shop
Turnaround time
2 weeks
My approach
Beyond the logo, I developed the complete brand identity for the business, establishing a consistent visual system across both physical and digital applications. The identity includes the logo and its variations, typography, color palette, graphic elements and branded touchpoints designed to work together as one cohesive system.
The monochromatic black and warm ivory palette reinforces the character of the brand, while the geometric forms and typography provide a clean and contemporary direction.
A series of mockups was developed to demonstrate how the identity translates into real-world applications and how the visual system can create a consistent brand experience across different touchpoints.
This project explores how a focused visual identity can give a local barbershop a recognizable presence while maintaining consistency across every aspect of the brand.
