BurntBone
Steak House
BurntBone is a contemporary hospitality brand based in Vrilissia, Athens, created around a bold and distinctive visual character. The project focused on developing the complete brand identity for BurntBone, from the core logo and visual language to the wider brand experience across physical and digital touchpoints. At the heart of the identity is a custom monogram that combines the initials of the brand into a strong, recognizable symbol. Its geometric construction creates a balance between boldness and refinement, giving the brand a visual signature that feels both premium and approachable.
Job
Brand Identity
Year
2023
Industry
Hospitallity
Turnaround time
1 weeks
My approach
The identity was built around a warm, sophisticated palette, strong typography and a consistent graphic language, allowing the brand to maintain a distinctive presence across every application.
From menus and packaging to signage, stationery, social media and other branded touchpoints, every element was designed as part of one cohesive visual system. The extensive range of applications demonstrates how the identity translates from the logo into a complete and flexible brand experience.
The goal was to create a brand that feels confident, memorable and contemporary — an identity with enough character to stand out, while remaining versatile enough to grow with the business.
