About me
I’m Panagiotis Pagonis, a brand identity and graphic designer based in Athens, Greece. I studied Graphic Design and Visual Communication at the University of West Attica and have been working professionally in the field for the past seven years. I’ve worked with companies and creative teams while also developing independent projects with founders and brands across different industries. My practice focuses primarily on brand identity and visual communication — creating clear, distinctive visual systems that reflect the character and values behind a brand. I believe good design goes beyond aesthetics. It should have a clear idea, communicate with purpose, and create an identity that can grow, adapt, and endure.
Process
MY APPROACH
Every project gets my full attention from the first brief to the final file delivery.
01
Listen before you look
Every brief contains the brand's real identity if you know how to read it. I spend more time asking questions than sketching.
02
A logo is the beginning, not the destination. I build the full visual language — the rules, the relationships, the logic that holds everything together.
03
Trends are expensive. I design for longevity — identities that work as well in ten years as they do on launch day.