Nicola
L'Arte Di Mangiar
Casa Nicola is an Italian pizzeria based in Marousi, Athens, inspired by the culture and craft of Italian dining. The visual identity was developed around the idea of bringing together Italian character, contemporary typography and a distinctive approach to food branding. At the centre of the identity is the Casa Nicola logo, supported by a carefully considered typographic system and graphic details that reference the character of traditional Italian trattorias while giving the brand a contemporary visual direction. A series of mockups explores how the identity translates from the core logo into real-world applications, demonstrating the flexibility of the visual system across different formats and environments.
Job
Brand Identity
Year
2025
Industry
Hospitallity
Turnaround time
2 weeks
My approach
A complete brand identity created for an Italian pizzeria in Marousi, Athens.
The identity takes inspiration from Italian food culture and combines a distinctive typographic approach with carefully developed graphic elements to create a visual language that feels connected to the character of the cuisine while remaining contemporary.
The project includes the complete branding of Casa Nicola, from the primary logo and typography to the various applications that shape the brand experience. Packaging, menus, signage and additional branded materials were developed as part of a unified identity system.
The presentation showcases the identity through a collection of mockups, illustrating how the visual language works across different physical touchpoints and how the brand can maintain consistency from its communication to the customer's experience.
