Monatha
Born in Chaos
Monatha is a contemporary streetwear brand developed through a complete and cohesive visual identity.The project began with the creation of a distinctive logo system, combining a geometric symbol with a custom typographic approach designed to give the brand a clear and recognizable presence.Beyond the logo, the identity was developed as a complete visual system. Typography, graphic elements and brand applications were designed to work consistently across multiple touchpoints, creating a unified experience both on and beyond the product.
Job
Brand Identity
Year
2025
Industry
Clothing
Turnaround time
3 weeks
My approach
Monatha is a streetwear brand identity designed as a complete visual system rather than a standalone logo.
The identity combines a geometric brand symbol with a distinctive typographic treatment, establishing a contemporary and recognizable visual direction for the brand. From the core logo system to typography, graphic elements and branded applications, every element was developed to work together across a range of physical and visual touchpoints.
The project extends beyond the identity itself through a series of applications and mockups, including apparel, packaging and branded materials. These applications demonstrate how the visual language translates into a consistent brand experience and how the identity can adapt across different formats while maintaining its character.
