The project focuses on creating a distinctive visual identity that connects the brand with its natural origins and the character of Ikaria. The central element of the identity is a stylized bee, developed through geometric forms and integrated with the brand’s visual language. The logo combines the bee symbol with a clean, contemporary typographic approach, creating a visual identity that communicates both the natural character of the product and its modern positioning. Beyond the logo, I developed the complete brand identity for the business, including the typography, color palette, graphic elements and branded applications. The visual system was designed to remain consistent across different formats and touchpoints while maintaining a clear connection to the product’s origin.