Black Parrot
Coffee That Talks Back
Black Parrot is a coffee brand based in Vrilissia, Athens, built around a simple idea: coffee with personality.
The identity takes its name literally, turning the parrot into the central visual element of the brand. Instead of portraying it in a traditional or illustrative way, the bird is constructed through a system of sharp geometric lines and interconnected shapes, creating a distinctive low-poly character with a strong contemporary feel.
Black Parrot. Coffee That Talks Back.
Job
Brand Identity
Year
2024
Industry
Hospitallity
Turnaround time
3 weeks
My approach
The logo combines this geometric parrot with expressive, custom-looking typography, creating a visual identity that feels bold, unconventional and slightly rebellious. The contrast between the refined typographic forms and the raw, fragmented structure of the bird gives the brand its own visual tension — sophisticated, but never too serious.
At the heart of the identity is the tagline “Coffee That Talks Back” — a playful statement that captures the character of Black Parrot: confident, energetic and ready to have a voice.
The result is an identity designed to stand out in the everyday rhythm of coffee culture, giving Black Parrot a recognizable visual language with a personality as strong as its name.
